Monday, September 17, 2012

Rolling Stones in 'Legend to Legend' promotion on ESPN's 'Monday Night Football'...


Rolling Stones in 'Legend to Legend' promotion on ESPN's 'Monday Night Football'


In commemoration of the Rolling Stones' 50th anniversary in 2012, the Rolling Stones have licensed several songs for use in ESPN's "Legend to Legend" promotion that will air during the network's "Monday Night Football" coverage, as of September 10, 2012.
Here is what a press release says:
ESPN is licensing 16 Rolling Stones tracks, spanning the early 1970’s release of "Exile on Main St." through the mid 2000’s "A Bigger Bang." The songs will be a mix of popular hits and deep cuts, including “It’s Only Rock’n Roll,” “Hot Stuff” and “One Hit (To the Body).” Four different songs will be selected per month and will be used for four weeks at a time on ESPN’s "Monday Night Countdown" pregame show (6:30 p.m. ET), on bumpers and teases within the "Monday Night Football" game (8:30 p.m.), and in a post-"MNF" game highlight segment on "SportsCenter," ESPN’s flagship highlights, news and information show ...
“Legend to Legend” elements will be identified with a branded logo and high-end animation within "Monday Night Countdown" and SportsCenter, highlighting “The 50 Years of the Stones” and incorporating the band’s signature tongue logo.
“We're very proud that the Rolling Stones chose ESPN’s 'Monday Night Football' to play a major role in their 50th Anniversary celebration; sports and music fans alike will enjoy the combination of these two pop culture legends – the most successful prime time sports series in the history of television and the world's greatest rock and roll band to supply music for our season-long soundtrack,” said Bob Toms, ESPN vice president of production enhancements, who oversees the ESPN Music department.
As previously reported, the Rolling Stones' 50th anniversary greatest-hits collection is titled "GRRR!," and it's scheduled for release in the U.S. and Canada November 13, 2012, and in other countries on November 12, 2012. The complete track listing is to be announced, but the band has announced that the collection will include two new and original Rolling Stones songs: "Gloom and Doom" and "One Last Shot."
"Crossfire Hurricane," the official Rolling Stones 50th anniversary documentary, will have its world premiere at the 2012 London Film Festival on October 18. The Rolling Stones will attend the premiere. Eagle Rock Entertainment will release the film for a limited time in cinemas, as well as on DVD and Blu-ray, on dates to be announced. "Crossfire Hurricane" will have its U.S. TV premiere on HBO and its U.K. TV premiere on BBC 2, also on dates to be announced.