The Rolling Stones have been dropping major hints that they will announce their 2015 North American tour on March 19, 2015. As of March 13, 2015, several billboards with the Rolling Stones tongue logo and the message "You Get What You Need" have been put on display in numerous U.S. cities, including Atlanta; Pittsburgh; Columbus, Ohio; Kansas City, Mo.; Milwaukee; Minneapolis; Orlando, Fla.; Detroit; Rochester, N.Y.; and Buffalo, N.Y., according to the Rolling Stones fan site It's Only Rock and Roll.
The billboards also have the word "Thursday," which indicates that the announcement will be made on Thursday, March 19, 2015. "You Get What You Need" is a line from the Rolling Stones song "You Can't Always Get What You Want."
There have been unconfirmed reports that the Rolling Stones' 2015 North American tour will begin in May, with stops that are expected to include the aforementioned cities, as well as San Diego, Los Angeles, New York City, Las Vegas, Indianapolis and Toronto.
In 2013, the Rolling Stones used a similar marketing strategy of displaying billboards to tease the announcement their "50 and Counting" North American tour that year. The billboards were in the cities where the tour went. In recent years, the Rolling Stones have been announcing their tour dates and on-sale dates on the Rolling Stones' official Internet outlets, instead of making the announcement at a press conference in New York City, which is what they did for decades in the past.
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